Tuesday, January 31, 2023
Home Tech News Strava will add high-res 3D maps for outdoor activities

Strava will add high-res 3D maps for outdoor activities

/

Strava acquired mapping platform Fatmap to power the feature, continuing its strategy of acquiring smaller fitness startups to add extra value to its platform.

a:hover]:text-gray-63 text-gray-63 dark:[&>a:hover]:text-gray-bd dark:text-gray-bd dark:[&>a]:text-gray-bd [&>a]:shadow-underline-gray-63 [&>a:hover]:shadow-underline-black dark:[&>a]:shadow-underline-gray dark:[&>a:hover]:shadow-underline-gray”>Image: Strava

Strava routes are about to get three-dimensional. The popular fitness social network announced today that it’s acquired Fatmap, a mobile app known for its 3D maps for outdoor sports like hiking, trail running, skiing, and mountain biking.

“Fatmap tech will power Strava maps for both free members and subscribers,” Strava spokesperson Brian Bell told The Verge, noting that subscribers will get more maps, discovery, and route planning features. It’s likely that’s to provide extra value to premium membership, especially since several Strava users were put off by a recent price hike. As for when the Fatmap integration will go live, Bell says that the company is aiming for the middle of the year.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Render of a 3D Alpine ski map showing various points of interest within the Strava app.

Strava didn’t disclose the terms of the deal, but according to TechCrunch, Fatmap has roughly 1.6 million registered users and has raised about $30 million in funding. Once the integration is finished, Strava users will be able to see Fatmap’s high-resolution 3D maps without leaving the Strava app. TechCrunch also reports that Strava is working on a single sign-on integration so that subscribers can access all of Fatmap’s features using their Strava logins. For now, users can connect their Strava and Fatmap accounts to automatically sync activities — which is typically how Strava’s third-party integrations work.

This isn’t the first time Strava’s done this, either. Last year, it acquired Recover Athletics, an app that focuses on prehab and injury prevention. Strava users can view Recover Athletics stretches within the app, or alternatively, they can use their Strava credentials to log into the Recover Athletics app.

While Strava is most popular among cyclists and runners, the app has recently taken pains to expand its reach by including new activity types like racquet sports, pilates, and HIIT. The Fatmap acquisition can also be seen as a bid to expand Strava’s reach to skiers, hikers, and other types of outdoor adventurers.

Update, Jan 24, 2023, 12:35 PM: Updated to reflect new Strava spokesperson attribution

- Advertisment -

Most Popular

Toronto man sentenced after violent sexual assaults in Richmond Hill, Mississauga: police

A Toronto man has been sentenced to eight and a half years in prison after pleading guilty to two violent sexual assaults in Richmond...

Frasers Group to offer BNPL services across its retail brands

Frasers Group is preparing to launch its own buy now pay later (BNPL) service for customers of the various retail brands owned by the...

Instagram’s co-founders are back with Artifact, a kind of TikTok for text

/ The app uses algorithmic predictions, which Kevin Systrom sees as ‘the future of social.’A screenshot of Artifact, the new news app from...

Talk To Me is a potent dose of unrelenting teen horror

/ A familiar premise is elevated by a combination of brutal violence and urgent pacing.Talk To Me. Image: Sundance InstituteStop me if you’ve...