Sunday, July 3, 2022
Home Gadgets TikTok wants you to send video resumes directly to brands to land...

TikTok wants you to send video resumes directly to brands to land your next gig

A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network.

TikTok announced that starting today it will invite users to submit video resumes to participating companies, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way while tagging the content with the hashtag #TikTokResumes.

The pilot program is TikTok’s latest effort to streamline the relationship between brands and creators, giving both even more reason to invest time and cash into the platform.

“#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” TikTok Global Head of Marketing Nick Tran said of the pilot.

The new pilot program will be discoverable through the dedicated hashtag and on standalone site tiktokresumes.com, which also has some tips for applying and sample videos. On that site, anyone can browse job listings by employer and fill out a short questionnaire, attaching their video link. And yes, for better or worse, pointing potential employers to your LinkedIn profile is still encouraged.

TikTok views the new pilot as a “natural extension” of its college ambassador program which recruits students to serve as on-campus representatives promoting the social network’s brand. The pilot program will accept TikTok resumes through July 31.

Of the participating brands listed on the new site, many openings are just for regular ol’ jobs, like NASCAR seeking a sales rep and Target hunting for hourly warehouse workers to cover the night shift. (Should we really be encouraging unemployed people to jump through more hoops to land gigs like this?)

Some listings are more tailored to the TikTok skill set, like an opening at All Recipes for on-camera talent to teach viewers how to make fluffy biscuits or a supervising social producer role at Popsugar.

The traditional resume hasn’t changed much over the years — list the stuff you did, keep it on one page — but any brand hiring a social media manager or any other kind of content creator could be well served by TikTok’s latest creator economy experiment.

- Advertisment -

Most Popular

‘We will fight the good fight’: Advocates reflect on femicide inquest in Ontario

Members of an eastern Ontario community rocked by the deaths of three women at the hands of a former domestic partner did more than...

Sony had to make a PC gaming monitor because the PS5 isn’t enough

It’s no mystery why Sony made a PC gaming monitor that can also work well with the PS5. The PC gaming business is simply...

Apple Watch Series 8 will reportedly be able to detect if you have a fever

The upcoming Apple Watch Series 8 will reportedly come with a body temperature sensor that can tell whether you’re running a fever, according to...

Abortion clinic staff in U.S. struggle with mental health after Roe v. Wade overturn

Danielle Maness has squeezed the hands of hundreds of anxious patients lying on tables in the procedure room, now empty. She’s recorded countless vital...